This was a key year for Robinson’s Shoes. Our ethos on fittings, which we regard as being at the heart of our business, was born. By this point, we stocked shoes from several leading brands, and began to understand the importance of different last shapes. We realised that a shoe could be the same width and size (length) but fit very differently on different people. We developed a revolutionaryfitting system in the years that followed, it is still in place today and continues to be carefully adapted as we gain more knowledge with every customer. Really, it deserves a mention in each section of this timeline as it is so central to our company, how we do business, and how we have done business over the years.